Crazyworld

If you haven’t had to deal with this question yet — and still have more than a year or two left before you retire — then you will, and sooner than you’d probably like.

The blending of personal and professional life is something I’ve struggled with for a long time. And based on comments I’ve heard from people in a variety of other businesses, I’m not alone.

As a journalist, I have a few extra concerns, but we’ll get to those in a bit. Let’s talk about the general implications of this sweeping societal change first.

It can be gradual or abrupt, liberating or jarring, and either help facilitate your career or end it.

If you’re reading this — which, if you’re not a regular Herald-Journal/GoUpstate reader, you probably found through Twitter or a link on someone else’s blog — chances are you’ve heard horror stories about people losing their jobs because of a stray comment on a social networking site like Facebook. You’ve probably heard of college students cleaning up their online profiles or deleting them completely before looking for their first job. You may have your own experiences with someone you haven’t talked to in a decade or two tracking you down on a social networking site, posting a “Remember when...?” story and then had to offer an uncomfortable explanation of it to your colleagues.

But, you’ve hopefully also heard about people using social networking to find a new job, to build relationships with customers, clients or colleagues and perhaps even used blogging as a therapeutic tool to share your thoughts with anyone in the world who cares enough to listen.

This public-private dichotomy came up not too long ago during an interview with former Clemson University professor Mihaela Vorvoreanu -- who’s now at Purdue -- about research she had done on social norms she’d observed among a specific group of college students on Facebook,

“It’s becoming a major issue in society — one that I haven’t quite figured out yet,” she said. “Are you an employee 100 percent of the time? From a personal perspective, I don’t think most of us are paid enough to consider that. On the other hand, something you say …will be associated with your employer. So it’s hard to figure this out. But both sides have valid points.”

Olivier Blanchard also touched on this in my recent story about businesses using social media:

“Obviously, you want to be careful who speaks officially for your company — and those lines are getting blurred,” he said. “If I have a blog, and it’s not a company blog, but people know I work for company x, and I say something offensive… Even if I have a disclaimer, I’m probably going to get a call from human resources.”

Everything you post becomes part of your online identity.

So, even if you’re off the clock, you’re not. You’re a representative of your company -- or, rather, a potential representative. Your personal brand has become assimilated by the brand you work for. (More on this point in an upcoming post.) And the vulnerability an organization might feel in having its employees freely interacting on the world wild web comes with it.

Ideally, as the social web continues to grow and expand, old-school thinking at companies that could intimidate or otherwise limit a person’s ability to express themselves online will die out. If it doesn’t, the companies home to such thinking probably will.

In the meantime, Big Brother may not be looking over your shoulder, but the person who signs your paycheck may be. Companies have begun forming policies for using social media technology, but the more they try to muzzle their employees, the more likely they’ll get bitten in the process. If that’s not happening now, it will. Each successive generation is more and more acclimated to using the social web as a free forum for conversations. It’s only a matter of time before the iPhone generation outnumbers the Baby Boomers in the workforce. (That’s not to say there aren’t some very forward-thinking Baby Boomers online. I’m generalizing.)

And then, there’s me. Or rather, people like me.

Journalists. Reporters. Agents of the MSM.

Reporters, as you know, are supposed to always be objective. I know, I know. I can hear the laughter through the screen. But really, we try. And most real reporters do a good job of presenting an accurate portrayal of a situation. There’s an old saying in this business that if all sides are mad at you, then you did something right.

Well, as journalists, we should be aware of and attempting to make the best use of new channels of communication. After all, that’s what we’ve been trained to do: communicate.

But the blurring line between the public and the private is all the more dangerous for us.

On one hand, social media is a great way to build relationships with potential new readers and sources. I’ve done it for a while now — slowly but surely. But I can’t even begin to count the number of times someone has told me, “Don’t tweet that.” Don’t give someone a reason not to trust you. Don’t sacrifice your credibility. Those are all valid concerns.

Journalists have long had to divorce themselves from their personal feelings when covering a story. But now, with social media, it’s almost as if you have to divorce yourself from who you are every time you plug in. With so many people ready to blame the media -- ironically, most of this comes from politicians, or at least people who avidly follow politics, and from other members of the media -- you have to be extra careful.

It’s true even on “safe” topics: If I tweet that I’m listening to Phil Ochs, do I have to listen to Merle Haggard afterward and share that with the world, too?

I think -- I’m hopeful, actually -- that this industry, too, will one day accept that its biggest assets are the identities of the people working in it and evolve from the days of old. You can have an opinion about something and still cover it fairly. It’s just more and more, people expect to know that opinion up front. After all, we (the press) often demand such disclosures from anyone else who dares post content online. And sometimes, the best writing comes from people who wear their biases on their sleeves.

There’s already been some discussion of this, of “coming out from behind the byline.” But it’s pretty controversial right now.

Perhaps, though, for all facets of the communications industry, embracing the social web and using it to facilitate individuality is the most credible approach of all.